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BUS 2300: Marketing Principles
3.00 Credits
Notre Dame de Namur University
Surveys the activities involved in transferring goods and services from producers to consumers. Strategic decisions concerning product, pricing policies, promotion, and channels of distribution are studied.
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BUS 2304: Market Analysis & Research
3.00 Credits
Notre Dame de Namur University
Prerequisites: BUS2300 Surveys methods for obtaining, analyzing, and interpreting results of research designed to help organizations make critical marketing decisions. The course covers the use of both primary and secondary sources of marketing information as well as current methods in research design, measurement, data collection and analysis.
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BUS 2316: Consumer Behavior
3.00 Credits
Notre Dame de Namur University
Prerequisites: BUS2300 Covers in depth the culture, psychology, motivation, and decision process of the consumer.
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BUS 2324: Channel Marketing
3.00 Credits
Notre Dame de Namur University
Prerequisites: BUS2300 Addresses issues in designing and managing marketing channels, including direct marketing. Explores channel conflict, slotting allowances, privacy of personal data, and new developments in retailing.
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BUS 2328: Service Marketing
3.00 Credits
Notre Dame de Namur University
Prerequisites: BUS2300 This course teaches students how to effectively build and manage a market-driven service brand. Topics covered will include unique characteristics of service offerings, relationship building; and the pricing, branding and communication of service offerings.
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BUS 2332: International Marketing[CDIV
3.00 Credits
Notre Dame de Namur University
Prerequisites: BUS2300 Studies strategic issues in marketing products and services across national borders. Examines cultural, legal, ethical, and economic constraints (course is designated CDIV and units can be applied towards the Cultural Diversity requirement).
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BUS 2336: Market Mapping Management
3.00 Credits
Notre Dame de Namur University
Prerequisites: BUS2300 Course focuses on planning and decision-making for potential markets, expansion of existing markets, products, and services using multiple sources of geographic, demographic and economic data available through the use of the GIS (Geographic Information System).
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BUS 2340: Entrepreneurial Management and Marketing
3.00 Credits
Notre Dame de Namur University
Prerequisites: BUS2000, BUS2300 Focuses on policy formulation and implementation in smaller firms. Covers theories of entrepreneurship, startup and acquisition analysis, financial, personnel, and marketing issues relevant to effective small business management.
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BUS 2348: Finance & Marketing for a Developmental Stage Venture
3.00 Credits
Notre Dame de Namur University
Prerequisites: BUS2224, BUS2300 Utilizes a business plan perspective to understand how to analyze the profit potential, to identify sources of capital, and to determine the sales, marketing, and distribution channels needed for success. Applies to a variety of development stage enterprises including startups, expansion or change in product, and transition for sales or public offering.
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BUS 2356: Sales and Sales Management
3.00 Credits
Notre Dame de Namur University
Prerequisites: BUS2300 Addresses selling as a basic human behavior and studies techniques and methodologies to support this concept. Analyzes selling and customer buying cycles, relevant motivational factors, and management of the sales force.
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