BUS 2328 - Service Marketing

Institution:

Notre Dame de Namur University

Subject:

Description:

Prerequisites: BUS2300 This course teaches students how to effectively build and manage a market-driven service brand. Topics covered will include unique characteristics of service offerings, relationship building; and the pricing, branding and communication of service offerings.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ndnu.edu

Phone Number:

(650) 508-3500

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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