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MKT 096: c Sales Promotion Techniques
5.00 Credits
Cypress College
One half hour lecture per week. Pass/No Pass This course will provide information on the wide variety of "nonmedia"techniques that can be used to promote a business, including cents-off coupons, gifts and contests, special events, participation in trade shows and other promotional devices.
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MKT 097: c Customer Relations
5.00 Credits
Cypress College
One half hour lecture per week. Pass/No Pass This course explores the ways to maintain and improve customer relations, develop customer loyalty and increase the level of repeat sales.
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MKT 098: c Int'l Marketing- Small Bus
5.00 Credits
Cypress College
One half hour lecture per week. Pass/No Pass This course is a study of the international marketplace and the various opportunities for businesses to sell products and services outside of the U.S.
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MKT 103: c Principles of Advertising
3.00 Credits
Cypress College
Three hours lecture per week. CSU This course is a study of advertising and promotion, including the print media, copy and layout, radio and television commercials, the Internet, public relations, customer preferences and appeals, advertising campaigns, and evaluation. An ad agency point of view is presented creatively for students with interest in communications, photography, art multimedia, business, psychology, or sociology.
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MKT 105: c Principles of Retailing
3.00 Credits
Cypress College
Three hours lecture per week. CSU This course covers the principles involved in organizing and managing a retailing or E-tailing business, with emphasis on planning, site appeal, merchandise, pricing, and promotion. Students will also learn customer service techniques and ways to enhance the shopping experience.
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MKT 201: c Small Business Promotion
3.00 Credits
Cypress College
Three hours lecture per week. CSU This course focuses on the techniques used to promote a small business and develop its marketing strategy. Its emphasis is on creating a marketing plan and devising affordable and effective ways to communicate with customers through local media, and the Internet, sales promotion, publicity, brochures, direct mail and other methods.
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MKT 205: c Multicultural Markets in u
3.00 Credits
Cypress College
Three hours lecture per week. CSU, CUL DIV This course provides comprehensive coverage of the multicultural marketing environment in the United States, taking into consideration the changing needs and growing influence of ethnic and racial minorities, women, and other groups. Exploring the differences and commonalities that exist among the groups, the course examines the role of business and the United States' marketing system in providing goods and services to meet each group's needs.
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MKT 206: c Store Operations
3.00 Credits
Cypress College
Three hours lecture per week. CSU The course includes principles, procedures and functions of a retail store operation, with emphasis on techniques of buying merchandise. Current trends and practices are analyzed including layout, display, security controls, inventory records, control and management, pricing, coding and marking, receiving and stocking, merchandise planning, marketing, and distinctions between larger and smaller stores.
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MKT 208: c Principles of Selling
3.00 Credits
Cypress College
Three hours lecture per week. Pass/No Pass/Letter Grade Option CSU This course includes instruction in the principles and practices of personal persuasion and selling and development of the techniques that lead to a successful sales personality. The areas of study include buying motives; product knowledge; all phases of the selling process; and the many and varied career opportunities in the sales field.
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MKT 209: c Display And Sales Promotion
3.00 Credits
Cypress College
Three hours lecture per week. CSU This course is a lecture/lab experience in contemporary merchandising promotion. The subject areas include planning and working with display units and sales promotion materials, customer motivation, design and layout, creative brainstorming, and future trends.
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