MKT 205 - c Multicultural Markets in u

Institution:

Cypress College

Subject:

Description:

Three hours lecture per week. CSU, CUL DIV This course provides comprehensive coverage of the multicultural marketing environment in the United States, taking into consideration the changing needs and growing influence of ethnic and racial minorities, women, and other groups. Exploring the differences and commonalities that exist among the groups, the course examines the role of business and the United States' marketing system in providing goods and services to meet each group's needs.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cypresscollege.edu

Phone Number:

(714) 484-7000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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