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MGT 4930: Strategies and Planning in Agriculture
3.00 Credits
California State University-Stanislaus
(3 Units) Consideration of the agribusiness enterprise as a whole system in a total agribusiness environment. Analysis and evaluation of special opportunities, threats, strengths, and weaknesses that face the CEOs of agribusiness firms. Emphasis on how to formulate and implement appropriate strategies in the context of increasing globalization and advance technologies. Extensive use of the method of case study. Prerequisites: MGT 3310.
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MGT 4940: Internship
3.00 Credits
California State University-Stanislaus
(3 Units) Supervised field experience in a selected area of management. Formal written report(s) will be required. May be repeated for a total of 6 units. Prerequisites: Consent of internship coordinator prior to registration.
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MGT 4950: Selected Topics in Management
1.00 - 4.00 Credits
California State University-Stanislaus
(1-4 Units) Innovative course of study. (Topics to be specified in Class Schedule) Different topics may be taken for credit. Prerequisites: Consent of instructor.
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MGT 4980: Individual Study
6.00 Credits
California State University-Stanislaus
(1-4 Units) For students capable of independent work and in need of advanced and specialized study. May be repeated for a total of 6 units. Prerequisites: Consent of instructor and approval of department chair prior to registration.
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MGT 5400: Strategic Leadership in Organizations
3.00 Credits
California State University-Stanislaus
(3 Units) An advanced management course covering the fundamental issues and the key theories associated with organizational leadership, from the perspective of middle and upper-level managers. emphasis will be on application of both theories and best leader practices. The course will take an interactive, seminar approach based on a combination of lecture, discussion, case, and project work.
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MKT 3350: Agriculture Marketing
3.00 Credits
California State University-Stanislaus
(3 Units) Introduction to the fundamental issues of marketing's role and function in the agricultural system. Prerequisites: Junior standing.
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MKT 3410: Principles of Marketing
3.00 Credits
California State University-Stanislaus
(3 Units) Marketing process with emphasis on the management point of view. Consideration is given to the role played by marketing in the economy, dynamics of consumer motivation and behavior, and problems including ethical considerations confronted by the business firm establishing an overall marketing program. (Formerly Basic Marketing) Prerequisites: Junior standing, ACC 2130 and ECON 2510 (ACC 2130 may be taken concurrently).
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MKT 4400: Consumer Behavior
4.00 Credits
California State University-Stanislaus
(4 Units) Examination of consumer and organizational markets and behavior. Topics include consumer decision process, industrial marketing process, internal and external buyer influences, target markets and segmentation, industrial and consumer marketing mix, and consumer and organizational strategies. (Formerly Seminar in Consumer and Organizational Buyer Behavior) Prerequisites: MKT 3410. (Spring)
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MKT 4410: Advertising and Promotion Management
4.00 Credits
California State University-Stanislaus
(4 Units) Fundamentals of developing an integrated marketing communication program including advertising and sales promotions, personal selling, public relations, and publicity decisions from a managerial perspective. Emphasis on formulating advertising and promotional objectives, developing message and media strategies, planning the advertising budget, and measuring performance. Prerequisites: MKT 3410. (Lecture, 3 hours; laboratory, 2 hours)
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MKT 4420: Marketing Research
4.00 Credits
California State University-Stanislaus
(4 Units) Focus on the collection and analysis of secondary, primary qualitative, and primary quantitative marketing data and its incorporation into the marketing process. The lab component emphasizes method, practice, and computer-aided analysis. Prerequisites: MKT 3410 and MATH 1610. (Lecture, 3 hours; laboratory, 2 hours) (Fall)
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