MKT 4420 - Marketing Research

Institution:

California State University-Stanislaus

Subject:

Description:

(4 Units) Focus on the collection and analysis of secondary, primary qualitative, and primary quantitative marketing data and its incorporation into the marketing process. The lab component emphasizes method, practice, and computer-aided analysis. Prerequisites: MKT 3410 and MATH 1610. (Lecture, 3 hours; laboratory, 2 hours) (Fall)

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csustan.edu

Phone Number:

(209) 667-3122

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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