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Course Criteria
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3.00 Credits
Introduces students to theoretical and practical complexities and practicalities of working with new media. The class discusses different formulations of what 147new media148 might mean, while reading a variety of important and mind-opening works about media and while putting new knowledge into practice through a group project.
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3.00 Credits
Provides an overview of basic layout and design principles and hands-on experience in professional desktop publishing software. Students apply their understanding of layout, design, and desktop publishing to the creation of a variety of publications. Typical projects might include the MPC newsletter, specialty advertising, corporate profiles, logo design, and packaging.
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1.00 Credits
Focuses on advanced multimedia technologies in communication, education, and training. Students analyze numerous delivery systems, such as CD-ROM, digital audio and video, a variety of web-based media, and DVD.
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3.00 Credits
Introduces students to the Internet, the World Wide Web, and their associated technologies. Students learn design and organizational principles that apply to new media and the Web. They also receive hands-on experience in website development techniques. All students will create their own websites or work on group projects.
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3.00 Credits
Introduces students to digital imaging tools and techniques. Using appropriate software, students learn to modify and combine digital images from a variety of sources, such as scanners, digital cameras, stock photo services, etc. Students also learn to create new text and image material from within image editing software. Projects include design and production work for both print and electronic media.
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3.00 Credits
Develops skills in planning, producing, testing, promoting, evaluating, and maintaining a Web site for a business or other organization. Students interact with clients from the perspective of a Web development team. Student teams plan, design, and produce a Web site for a client and produce deliverable items relevant to each phase of the development process. Prerequisite: MPC 637.
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3.00 Credits
Covers a variety of methods by which the effectiveness of communication pieces can be measured. The class focuses on communication plans and strategies and on the use of survey instruments, usability tests, and focus groups in gathering information and evaluating communication effectiveness.
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3.00 Credits
Explores the facets of managing a documentation project from research and planning to implementation. Students apply project management theories related to scheduling and budgeting, managing multiple development cycles and deliverables, facilitating collaborative work groups, and establishing meaningful evaluation metrics to comprehensive, strategic communication projects.
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3.00 Credits
Helps students develop writing skills and produce public communication documents beyond the conventional press release. Students also study public communication models and theories and their application to an overall campaign in a professional setting.
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3.00 Credits
Analyzes audiences, types of messages, and delivery methods to determine how to most effectively distribute messages to target markets. The focus is on integration (or synthesis) of marketing communication with strategic marketing.
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