MPC 640 - Comm Measurement/Evalua'n

Institution:

Westminster College (Salt Lake City)

Subject:

Master of Professional Comm

Description:

Covers a variety of methods by which the effectiveness of communication pieces can be measured. The class focuses on communication plans and strategies and on the use of survey instruments, usability tests, and focus groups in gathering information and evaluating communication effectiveness.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.westminstercollege.edu

Phone Number:

(801) 484-7651

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Four-one-four plan

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