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  • MKT 335: New Product Planning & Marketing

    3.00 Credits
    York College of Pennsylvania

    Fall Semester Students completing this course will gain an appreciation of all aspects of new product development. A special focus will be placed on the development of the specialized skills associated with this function. Specific topics include the identification of market opportunities, techniques for new product idea generation and innovation, and the successful design, testing, launch and evaluation of new products. Prerequisite: Completion of MKT200 and QBA260 with grades of 2.0 or higher. 3 credit hours.
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  • MKT 340: Logistics

    3.00 Credits
    York College of Pennsylvania

    Fall Semester Logistics is the study of the movement of goods through the value-added system. The goal of logistics is to maximize customer service while minimizing distribution costs. In today's environment most organizations find that their suppliers and/or their markets are global. For this reason the course pays special attention to the special concerns of international distribution. Prerequisite: Completion of MKT200 and MGT250 with a grade of 2.0 or higher. (Note: this course also counts as a management elective.) 3 credit hours.
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  • MKT 350: Business Marketing

    3.00 Credits
    York College of Pennsylvania

    Spring Semester This course investigates the challenges a marketer faces when the customer is a business or institution, rather than a consumer. Topics include the differences between consumer and business to business marketing, segmentation techniques, marketing mix decisions, international issues and current events affecting the business to business marketer. Prerequisite: Completion of MKT200 with a grade of 2.0 or higher. 3 credit hours.
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  • MKT 355: Internet Marketing

    3.00 Credits
    York College of Pennsylvania

    Spring Semester This course is designed to introduce the student to the techniques of internet marketing. Students will be introduced to the techniques and theories of using the internet as a promotional tool (advertising media), distribution channel and marketing research tool. A student completing this course will have a basic understanding of the internet as a marketing tool. Prerequisites: Successful completion of IFS100 or IFS105, MKT200 with a grade of 2.0 or higher. 3 credit hours.
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  • MKT 370: International Marketing

    3.00 Credits
    York College of Pennsylvania

    Spring Semester The objective of this course is to help the student to better understand and evaluate marketing functions from the viewpoint of the international executive. Coverage will include international marketing policies relating to product adaptation, channels of distribution, pricing, communications and cost analysis. Consideration will also be given to the cultural, legal, financial and organizational aspects of international marketing. Prerequisite: Completion of MKT200 with a grade of 2.0 or higher. This is a writing/communications intensive course. 3 credit hours.
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  • MKT 380: Sales Management

    3.00 Credits
    York College of Pennsylvania

    Spring Semester This course involves an in-depth examination of the role of the sales manager. Areas covered include the recruiting, training and supervision of salespersons; the organization of sales territories; compensation schemes; and sales forecasting. Prerequisite: Completion of MKT200 and MGT250 with grades of 2.0 or higher. This course may also count as a management elective. 3 credit hours.
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  • MKT 390: Advanced Advertising

    3.00 Credits
    York College of Pennsylvania

    Spring Semester This course covers the strategic use of advertising and related sales promotion in the marketplace. Emphasis placed on campaign development and coordination under conditions of uncertainty and multiple segmentation. Prerequisite: Completion of MKT330 with a grade of 2.0 or higher. 3 credit hours.
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  • MKT 410: Marketing Ethics

    3.00 Credits
    York College of Pennsylvania

    Spring Semester This course is designed to get students to consider the wide range of ethical decisions that face the marketing professional. This course will include but is not limited to investigations of ethical issues in pricing, selling, advertising, distribution, product design, packaging and in dealings with suppliers. Special attention will also be placed on covering how ethical codes can be developed and how ethical behavior can be encouraged among employees. Prerequisite: Completion of MKT200 and MKT360 with grades of 2.0 or higher. 3 credit hours.
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  • MKT 450: Marketing Research

    3.00 Credits
    York College of Pennsylvania

    Fall Semester This course covers managerial uses of marketing research in formulating marketing strategy; includes determination of situations requiring research, appraisal of alternative research methods and evaluation of studies, including theoretical concepts in research methodology. Prerequisites: Completion of MKT200 and QBA260 with grades of 2.0 or higher and Senior Standing. 3 credit hours.
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  • MKT 475: Marketing Policies and Strategies

    3.00 Credits
    York College of Pennsylvania

    Spring Semester This course is designed to be the last marketing course taken by marketing majors. It involves the study of the administrative process and analysis utilized by chief executives to formulate marketing policy and make strategic and tactical decisions under conditions of uncertainty. Prerequisites: Completion of QBA310 or QBA265 and MKT200 with grades of 2.0 or higher and Senior Standing. This is a writing/communications intensive course. 3 credit hours.
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