MKT 475 - Marketing Policies and Strategies

Institution:

York College of Pennsylvania

Subject:

Description:

Spring Semester This course is designed to be the last marketing course taken by marketing majors. It involves the study of the administrative process and analysis utilized by chief executives to formulate marketing policy and make strategic and tactical decisions under conditions of uncertainty. Prerequisites: Completion of QBA310 or QBA265 and MKT200 with grades of 2.0 or higher and Senior Standing. This is a writing/communications intensive course. 3 credit hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ycp.edu

Phone Number:

(717) 846-7788

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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