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Course Criteria
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3.00 Credits
Students will research, write and implement advanced social media concepts including analytics, advertising, activism, influencers and budgets. Social media for journalists will be emphasized. Students will either work directly with business or nonprofit clients to plan and execute a social media campaign or publish an advanced social media journalism project. Prerequisite: JOUR 306. Dual listed with JOUR 573. Course Objectives Upon successful completion of the course, students should be able to: (1) Analyze case studies of social media campaigns. (2) Propose social media strategies for clients. (3) Design social media contests. (4) Propose advertising plans for social media clients. (5) Design social media activism campaigns. (6) Organize social media plans for influencers. (7) Compose social media organizational policies. (8) Execute social media campaigns.
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3.00 Credits
Students apply their cumulative skills in the creation of long-form, well researched, multiple-source journalism for web and/or multiplatform delivery. During the course, students work in consultation with the instructor to create their individual projects. Students also finalize their individual portfolios that includes the projects created for this class. Prerequisite: Senior Standing. Course Objectives Upon successful completion of the course, students will be able to: (1) Demonstrate professional-level journalism reporting, writing, and editing skills, and news judgment. (2) Demonstrate an understanding of principles of aesthetics and composition. (3) Apply ethical and legal principles to media production and distribution. (4) Apply basic and advanced interview techniques, appropriate for professional journalistic work. (5) Demonstrate an ability to research and develop sources for reporting. (6) Produce professional-level long-form reporting packages for multiple media platforms.
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1.00 - 3.00 Credits
Selected Topics in JOUR
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1.00 - 6.00 Credits
Independent Study
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3.00 Credits
Students will work in a student-run agency model to plan, research and construct integrated communications campaigns for local nonprofit, business or civic organizations utilizing advertising, public relations, direct communications and promotions. Students will assume agency job titles and descriptions and will demonstrate mastery of communications theory/practice, processes and techniques, and agency management. The course will also serve as a valuable portfolio for employment. The major goal of the course is to put to work learned advertising, public relations and marketing principles and theories with an emphasis on researching, writing and producing solid integrated marketing communications plans and tactics. Prerequisites: Completion of all School of Communication and PRAD required core courses. Course Objectives Upon successful completion of the course, students should be able to: (1) Comprehend the business aspects of communications in today's non-profit organizations in order to analyze and compare the various integrated communications functions in a comprehensive strategy. (2) Identify the key types of communication vehicles and their strategic approaches in relationship to the goals and mission of public relations and communications. (3) Understand and distinguish between the various types of communication vehicles with knowledge of appropriate use of vehicles based on the audience. (4) Demonstrate efficiency in research and evaluation models used to identify and measure integrated communication success. (5) Analyze a communications problem or situation for a client(s) and prepare a structured, comprehensive integrated marketing communications campaign. (6) Understand the basic components of various types of communications and make conclusions on dealing with issues from an integrated communications standpoint.
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3.00 Credits
This course will introduce students to qualitative research methods and project-based community research. Guidance will be provided in designing a project proposal, using the library and internet-based resources to conduct advanced literature searches, and to analyze and interpret qualitative data. Course Objectives Upon successful completion of the course, students will be able to: (1) Define qualitative cultures of inquiry; identify theoretical framework and contributors to each culture of inquiry (2) Articulate the key tenets and questions posed in qualitative inquiry; apply appropriate qualitative design and methods to explore and address critical needs (3) Develop research questions for diverse areas/fields of interest (4) Complete and present case study: Identify needs of organizations, agencies, and community based organizations; detail definitions unique to the area of inquiry; articulate the significance of the study and discuss the role of leaders and leadership in the decision making process; outline data analysis strategy including how leaders will use data/information in decision making (5) Demonstrate proficiency in academic writing skills and adherence to APA standards
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3.00 Credits
This course explores mentoring concepts and processes with considerable attention to leaders developing skills as a mentor and or mentee. Thorough analysis and interactive discussion provide cognitive links between mentoring relationships and leadership theories. Course Objectives Upon successful completion of the course, students will be able to: (1) Define the roles of mentors and mentees (2) Identify relevance to mentoring role/relationship and enhancement of career goals (3) Identify the needs of mentees and align mentoring goals at four levels: personal, professional, organizational and community (4) Articulate rationale for work based mentoring programs (5) Demonstrate synthesis: create model for one of the following- a work based mentoring program or a community based mentoring program (6) Demonstrate proficiency in academic writing skills and adherence to APA standards
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3.00 Credits
Based on topic Course Objectives Upon successful completion of the course, students will be able to: (1) Identify and articulate cross cultural perspectives in leadership (2) Discuss the key tenets of epistemological theories in practice - i.e. how humans co construct meaning through work and work relationships (3) Explore the convergent and divergent interest and leadership roles in leading non profit organizations in the US and abroad; identify the unique attributes of international no profit organizations (4) Demonstrate proficiency in academic writing skills, adherence to APA standards and oral presentation skills
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3.00 Credits
This online course will cover the dynamics of the virtual environment giving leadership students exposure to the tools and expectations for being effective participants in the evolving virtual workplace: cultural attitudes toward technology, preserving communication context, using information technology, working in virtual teams, information exchange, as well as health, well-being and organizational effectiveness in the virtual workplace. Participants will be working in the "virtual classroom" for seven weeks. Course Objectives Upon successful completion of the course, students will be able to: (1) Identify needs of individuals and organizational units within a virtual workplace (2) Explore the cultural attitudes towards technology and its impact on the communication process (3) Compare and contrast the effectiveness of individuals and organizations using the exchanging information in the virtual domain (4) Complete tasks and assignments as team members in the virtual domain (5) Benchmark virtual organizations; develop and present a case study on a virtual organization and or leader in the field of virtual information exchange (6) Demonstrate proficiency in academic writing skills and adherence to APA standards
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3.00 Credits
Based on topic. Course Objectives (1) Identify and articulate cross cultural perspectives in leadership (2) Discuss the key tenets of epistemological theories in practice - i.e. how humans co construct meaning through work and work relationships (3) Explore the convergent and divergent interest and leadership roles in leading non profit organizations in the US and abroad; identify the unique attributes of international no profit organizations (4) Demonstrate proficiency in academic writing skills, adherence to APA standards and oral presentation skills.
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