JOUR 473 - Social Media Campaign

Institution:

Point Park University

Subject:

JOURNALISM

Description:

Students will research, write and implement advanced social media concepts including analytics, advertising, activism, influencers and budgets. Social media for journalists will be emphasized. Students will either work directly with business or nonprofit clients to plan and execute a social media campaign or publish an advanced social media journalism project. Prerequisite: JOUR 306. Dual listed with JOUR 573. Course Objectives Upon successful completion of the course, students should be able to: (1) Analyze case studies of social media campaigns. (2) Propose social media strategies for clients. (3) Design social media contests. (4) Propose advertising plans for social media clients. (5) Design social media activism campaigns. (6) Organize social media plans for influencers. (7) Compose social media organizational policies. (8) Execute social media campaigns.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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