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Course Criteria
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3.00 Credits
A study of the ways in which people generate meaning in interpersonal transactions through the use of language, space, gesture, sexuality, and time. Analyzes dynamics of communication processes within the contexts of organizations including topics such as motivation, leadership, and decision-making.99
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3.00 Credits
A basic "hands on" introduction to video production, with emphasis on learning how to use the camera and related equipment, developing visual stories, writing a treatment and pre-production organizing and planning. Students will focus on understanding light, becoming familiar with production terms and equipment, improving shot design, planning for camera movement and placement, "shooting to edit", and harnessing the power of sound. Various aesthetic as well as ethical concerns are cover ed. Prerequisite: COMU 203 Visual Literac
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3.00 Credits
Introduces students to the principles and methods of journalistic writing. Students learn how to write for major types of news media: newspaper, in both print and on-line versions, radio and television. Prerequisite: ILA 101; no first year students may take this course.
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3.00 Credits
Investigates books, newspapers, magazines, radio, television and film as mass media. Critically analyzes mass media as a reflection of and an influence on society. Examination of social, political, economic, and technological aspects. Offered every Spring.
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3.00 Credits
Explores persuasive techniques for Web writing including online journalism, public relations, corporate communication, and other online media. ( If taken as Writing Intensive, prerequisites are ENGU 101/105 and ILA.)
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3.00 Credits
Practice in writing and presenting speeches of information and other forms of public speaking. Explores the psychology of audience response and appeal. Students develop skill in using PowerPoint presentation.
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3.00 Credits
Covers advertising objectives, research, creative execution, media selection, legal and ethical requirements and budgeting. Students design and present an advertising campaign. Offered every Spring.
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3.00 Credits
Study of principles and techniques used in communication between an organization and any individual or audience. Examines media and press releases, promotions and trade shows, community and customer relations. Students plan and present a public relations campaign. Offered every Fall.
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3.00 Credits
This course focuses upon the essential elements of writing clear, concise, and dynamic short scripts for film and video productions. Through writing exercises, students will learn how to write realistic dialogue, visually compelling scenes, and precise technical instructions for crew. Both documentary and narrative formats will be explored. ( If taken as Writing Intensive, prerequisites are ENGU 101/105 and ILA.)
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3.00 Credits
This course focuses on how public relations materials are created and used to communicate key themes to various audiences. Using journalistic techniques, students will write press releases and newspaper and/or magazine articles designed to generate media attention for an organization or product. Students will create a portfolio of public relations writing, which may also include a newsletter, brochure, speech, pitch letter, and additional collateral public relations materials. Pre-requisite: COMU 255. (If taken as Writing Intensive, pre-requisites are ENGU 101/105 and ILA.)
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