COMU 260 - Public Relations Writing

Institution:

Chestnut Hill College

Subject:

Description:

This course focuses on how public relations materials are created and used to communicate key themes to various audiences. Using journalistic techniques, students will write press releases and newspaper and/or magazine articles designed to generate media attention for an organization or product. Students will create a portfolio of public relations writing, which may also include a newsletter, brochure, speech, pitch letter, and additional collateral public relations materials. Pre-requisite: COMU 255. (If taken as Writing Intensive, pre-requisites are ENGU 101/105 and ILA.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.chc.edu

Phone Number:

(215) 248-7000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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