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70 456: Telecommunication and Network Management
9.00 Credits
Carnegie Mellon University
This course introduces students to telecommunication and computer network technologies. We discuss computer telecommunications, local area networks and wide area networks. Topics include the ISO reference model; network architecture; data communications; local area networks; and ISDN. Students will develop a project to demonstrate the impact of telecommunication technology in business.
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70 456 - Telecommunication and Network Management
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70 460: Mathematical Models for Consulting
9.00 Credits
Carnegie Mellon University
This course introduces students to a wide variety of models and techniques used by consultants and decision-support software. It covers applications of linear and integer programming, fuzzy logic and fuzzy control, neural networks, constraint programming, Bayesian networks, influence diagrams, analytical hierarchy process and data envelopment analysis. Such heuristic methods as tabu search, simulated annealing, genetic algorithms, learning based methods, asynchronous teams and ant colonies are briefly discussed.
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70 460 - Mathematical Models for Consulting
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70 462: Stochastic Modeling and Simulations
9.00 Credits
Carnegie Mellon University
This hands-on course on computer simulation of business, service, and manufacturing systems (that are subject to uncertainty or risk) takes the perspective of the consultant whose job is to analyze stochastic decision problems by building a simulation model and using it to understand the behavior of the system and explore the effects of alternative decisions. Two modeling methodologies will be presented: 1) Models, both static and dynamic, that can be implemented as mathematical expressions in a spreadsheet; and 2) discrete-event models that utilize the event scheduling formalism. @Risk, from Palisade Corporation, is the tool that will be used to demonstrate how to build and execute spreadsheet simulation and Arena, from Rockwell Software, is the tool that will be used to demonstrate how to build discrete-event simulation models for service and manufacturing applications. Upon completion of the course students will be able to carry out the entire process of designing the model, implementing it in the appropriate software, executing the simulation, collecting and analyzing output data, and using the results of the analysis to evaluate alternative decisions.
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70 462 - Stochastic Modeling and Simulations
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70 465: Information Technology Strategy
9.00 Credits
Carnegie Mellon University
Information Technology (IT) has fundamentally changed the ways firms are managed and deal with their customers and business partners. This course focuses on how Information Technology can be used to create value or obtain a competitive advantage, providing an overview of fundamental strategy frameworks, underlying technologies, and recent industry trends. The goal is to understand how Information Technology enables new strategies and how existing strategies adapt to innovations in IT. At the end of the course, students are expected to have an understanding of how to strategically use Information Technology and to identify and critically evaluate important changes and opportunities IT creates along the value chain.
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70 465 - Information Technology Strategy
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70 471: Logistics and Supply Chain Management
9.00 Credits
Carnegie Mellon University
During the course we will discuss the basic issues of Supply Chain Management like inventory management, risk pooling, network planning, and supply contracts as well we some of the more concurrent issues. In the face of a globalizing economy we will discuss procurement and outsourcing strategies, global logistics and risk management. As supply chains generally cross firm boundaries we will look at supply chain integration, and alliances from a supply chain perspective. Also, as more and more information can be gathered about customers you will learn how to judge the value of this information and whether or not one should adopt a customer specific pricing model. The above issues will be covered at a general strategic level but whenever possible you will also learn how to quantitatively make trade-offs between alternatives.
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70 471 - Logistics and Supply Chain Management
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70 474: Quality Principles and Techniques
9.00 Credits
Carnegie Mellon University
The goal in this course is twofold: (i) to develop a high-level understanding of the ideas and philosophies concerning quality in business processes; and (ii) to develop expertise with the tools used to evaluate and improve quality. The goal of the course is not to indoctrinate students into any single quality assurance framework, but rather to teach them the techniques that are common, and central, to any effective quantitative quality design and maintenance program. Applications involve both manufacturing and services; we will examine financial services in some detail. We will conclude with a discussion of the core concepts of Six Sigma.
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70 474 - Quality Principles and Techniques
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70 479: Managing the Enterprise of the Future
9.00 Credits
Carnegie Mellon University
No course description available.
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70 479 - Managing the Enterprise of the Future
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70 480: International Marketing
9.00 Credits
Carnegie Mellon University
This course is designed to provide students with a basic understanding of global marketing opportunities, key issues, and strategies. It introduces the main characteristics of international markets and addresses the impact of global environmental factors (economic, social, legal, and cultural) on marketing decisions such as market entry, product development, pricing, promotion, and distribution. The objective of the course is to help students acquire knowledge of major international marketing concepts and develop cross-cultural sensitivities and skills that would enable them to identify, analyze, and solve international marketing problems.
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70 480 - International Marketing
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70 481: Marketing Research
9.00 Credits
Carnegie Mellon University
The purpose of this course is to teach multiple research techniques used in marketing. This course is an applied marketing course that gives insight into how various techniques are used in marketing research firms. There are three projects and a final. The first project is designed to teach students about research survey methods. The second is an experiment in which the whole class is involved. The third, an individual project, is designed to teach quantitative research techniques.
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70 481 - Marketing Research
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70 483: Advertising and Marketing Communications
9.00 Credits
Carnegie Mellon University
This course is designed to help students develop an integrated marketing communications plan to build enduring brand values. Students will work in groups on developing a MarCom plan for a real company. Several marketing managers of the company will come to class, present background information about the company, and the brand/product that students will be working on. The course contains three parts: 1 -- frameworks for brand management used to selecting target audiences and set communications objectives; 2 -- the evaluation of alternative creative messages (e.g., you-tube videos), testing ad effectiveness, and assessing the effectiveness of the mix as a whole (traditional and non-traditional media);, and 3 -- non-traditional marketing tools such as social media, viral marketing, and event and guerilla marketing. Prerequisite: 70-381 Student Status: Junior
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70 483 - Advertising and Marketing Communications
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