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MAT 502: Grad Readings Hist of Math
3.00 Credits
Cabrini University
No course description available.
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MAT 502 - Grad Readings Hist of Math
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MAT 507: Graduate Analysis Geometry
3.00 Credits
Cabrini University
No course description available.
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MAT 507 - Graduate Analysis Geometry
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MAT 999A: Mathematics CORE I
3.00 Credits
Cabrini University
No course description available.
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MAT 999A - Mathematics CORE I
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MAT 999B: Mathematics CORE II
3.00 Credits
Cabrini University
No course description available.
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MAT 999B - Mathematics CORE II
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MAT 999C: Adv Math CORE
3.00 Credits
Cabrini University
No course description available.
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MAT 999C - Adv Math CORE
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MKT 230: Prin of Marketing
3.00 Credits
Cabrini University
This course offers an overview of the entire marketing process from the creation of products and services to the disposal of products by the ?nal user. Among the topics covered are: new product development, marketing research, product promotion (advertising, publicity, sales promotion and personal selling), consumer behavior, business to business and nonpro?t marketing, pricing the product and product distribution. This course is a prerequisite for most of the advanced level marketing courses. Offered fall and spring. 3 credits
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MKT 234: Sports Marketing
3.00 Credits
Cabrini University
This course is designed to provide the student with an overview of one of the fastest-growing industries in the country and around the globe. In the U.S. alone, it is a $350 million industry. Topics to be explored include the scope of the sports marketing industry, the structure of the industry, application of basic marketing principles to the industry, marketing segmentation, the sports marketing mix, understanding spectators as consumers, managing sports "products," product life cycles, sports sponsorship, and the strategic marketing process. Prerequisite: MKT 230. Offered fall. 3 credits
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MKT 290: Consumer & Buyer Behavior
3.00 Credits
Cabrini University
This course explores the consumer decision process and the many influences that impact how consumers make their purchasing decisions. Among the topics discussed in the course are cultural influences, social class, personal influence, family influences, and how various situations can affect consumer purchasing decisions. Prerequisite: MKT 230. Offered fall. 3 credits
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MKT 290 - Consumer & Buyer Behavior
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MKT 345: E and Direct Marketing
3.00 Credits
Cabrini University
This is one of the faster growing areas in marketing. Subjects such as direct mail marketing, marketing on the internet, magazine and other print marketing media, and direct response advertising on radio and television are discussed. Prerequisite: MKT 230. Offered fall. 3 credits
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MKT 348: Sales Promotion
3.00 Credits
Cabrini University
This course presents the theories plus practical applications from sales promotion to the solution of marketing problems, and the search for new opportunities. Students explore a variety of promotional strategies including couponing, sweepstakes, travel incentives and "buy one/get one free." Prerequisite: MKT 230. 3 credits
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