MKT 230 - Prin of Marketing

Institution:

Cabrini University - Closed

Subject:

Marketing

Description:

This course offers an overview of the entire marketing process from the creation of products and services to the disposal of products by the ?nal user. Among the topics covered are: new product development, marketing research, product promotion (advertising, publicity, sales promotion and personal selling), consumer behavior, business to business and nonpro?t marketing, pricing the product and product distribution. This course is a prerequisite for most of the advanced level marketing courses. Offered fall and spring. 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cabrini.edu

Phone Number:

(610) 902-8100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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