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BUS-S 358: Marketing Research
3.00 Credits
Stony Brook University
Introduces marketing research tools that aid managers in marketing decision-making and how the marketing research process can be used to collect and analyze data and information to solve marketing problems. A strong applied orientation exposes students to marketing research in traditional areas such as market segmentation, product positioning, product design, brand perception, and sales forecasting, as well as emerging areas including customer satisfaction, customer relationship management (CRM), and on-line marketing.
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BUS-S 369: Marketing of New Products
3.00 Credits
Stony Brook University
Techniques for conceptualization, design, development, testing, and launch of new products from marketers perspective. Identification of applicable products feature design/positioning for different target markets shown through use of various quantitative and qualititave techniques. Course is equally applicable for physical goods, services, and digital/information products. Focus on new (radical, discontinuous) products versus product extensions. This course may not be taken for credit in addition to BUS 368.
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BUS-S 369 - Marketing of New Products
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BUS-S 374: Environmental Impact of Business
3.00 Credits
Stony Brook University
This course provides an overview of standards, methods, and strategies for environmental impact assessment and policy implementation. Areas for analysis include energy consumption, raw materials, recycling, transportation, emissions, waste, and product and service materials and manufacturing processes. Legal requirements and regulation are examined for the U.S. and other countries. Case studies involving leading-edge companies. are examined. ISO 14000 standards are discussed, as they provide the basis for corporate environmental impact audit and goal setting.
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BUS-S 374 - Environmental Impact of Business
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CAR 110: Career Development and Decision Making
2.00 Credits
Stony Brook University
Introduces students to theories of career decision-making, and the relationship between major choice, academic planning, and career options. Examines two steps in the career decisions process: self-assessment (skills, interests, values, and personality traits) and career exploration.
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CAR 210: Career Planning
1.00 Credits
Stony Brook University
Focuses on a systematic approach to the career planning process, including goal setting, professional communication, job market trends, and career research strategies. Analyzes the value of extracurricular service, and leadership experiences, and how to convey this value through written and oral presentation. Examines components of successful transition to the workplace.
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CAR 210 - Career Planning
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CCS 101: Introduction to Cinema and Cultural Studies
3.00 Credits
Stony Brook University
An examination of the images and texts of film, television, art, photography and advertising, and how they characterize and shape our everyday lives. Students learn how to recognize, read, and analyze culture within a particular social, cultural, or political context, with special attention to race, gender, class, ideology, and censorship. Since this is the first course in our Cinema and Cultural Studies major, primary emphasis will be placed on film.
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CCS 101 - Introduction to Cinema and Cultural Studies
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CCS 201: Writing About Culture
3.00 Credits
Stony Brook University
The course teaches research methodology, develops critical thinking, and hones argumentative writing skills. A range of cultural artifacts, issues, and approaches are considered along with the ways that various discourses appropriate or critique them. Students gain extensive training in the methods essential to the use of resources and to critical writing.
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CCS 201 - Writing About Culture
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CCS 204: The Stony Brook Film Festival: Films and Contexts
3.00 Credits
Stony Brook University
We will attend the Stony Brook Film Festival as active participants. Students will be introduced to the history of film festivals and examine issues of film distribution and acquisition and how they relate to both the mainstream and independent film traditions. At the Stony Brook Film Festival, students will see the films, interact with both the organizers and the filmmakers, and engage in lively discussion about the films and the filmmaking process. Students will gain basic cinematic terminology, analytical tools used to interpret cinematic art and a basic understanding of the cinema industry.
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CCS 301: Theorizing Cinema and Culture
3.00 Credits
Stony Brook University
Recent trends in critical theory applied to the study of film, television, literature, popular music, and other types of "cultural production." In-depth analyses of specific literary, visual, and musical texts are situated within structures of power among communities, nations, and individuals. Exploration of how identities of locality, gender, ethnicity, race, and class are negotiated through cultural forms.
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CCS 301 - Theorizing Cinema and Culture
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CCS 311: Gender and Genre in Film
3.00 Credits
Stony Brook University
Examination of the notion of genre as a category of analysis and its often conflictive relationship to gender in the context of specific genres (the western, film noir, the horror film) and film story. Attention is paid to a particular genre's appeal to men and/or women as well as its relationship to larger social, cultural, and political issues.
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