BUS-S 358 - Marketing Research

Institution:

Stony Brook University

Subject:

Description:

Introduces marketing research tools that aid managers in marketing decision-making and how the marketing research process can be used to collect and analyze data and information to solve marketing problems. A strong applied orientation exposes students to marketing research in traditional areas such as market segmentation, product positioning, product design, brand perception, and sales forecasting, as well as emerging areas including customer satisfaction, customer relationship management (CRM), and on-line marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stonybrook.edu

Phone Number:

(631) 632-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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