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Course Criteria
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3.00 Credits
Advanced problems in corporation research and development of concepts that lead to applied projects as related to visual design systems. Packaging systems, advertising, and promotional campaigns are some of the areas investigated. Human factors as related to consumer prefer-ences and audience response are also integrated. Teamwork on projects is expected. (Completion of junior graphic design core or permission of instructor) Credit 3
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3.00 Credits
Advanced creative problem-solving experiences relating to advertising design and developing a selling tool. Course content and projects include advertising assignments, ethics, research methodology, and production. Concept development and the use of imagery in advertising are stressed. (Completion of junior graphic design core or permission of instructor) Credit 3
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3.00 Credits
Advanced creative problem-solving experiences emphasize development of effective visual concepts and implementation. The focus is on innovation and application of creative concepts using visual symbolism for communicating specifi c messages to an audience/user. Areas such as promotion, advertising, and marketing are integrated into the projects. (Completion of junior graphic design core or permission of instructor) Credit 3
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3.00 Credits
This course deals with the relationship between marketing and graphic design. It is not a marketing course to teach professional marketing skills and practices but is directed at teaching the graphic designer basic skills and terminology. The goal is to bring into play marketing concepts with design practice, focusing on short and long term marketing and design projects. When possible, specifi c fi rms are contacted and engaged as clients/consultants. (Completion of junior graphic design core or permission of instructor) Credit 3
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3.00 Credits
Advanced problems to further extend students' knowledge and experience with complex information design issues. Problems include legal documents, business forms, diagrams, transportation maps, statistical information, charts, graphs and tables, instructional materials, way fi nding systems, and computerized information systems. (Completion of junior graphic design core or equivalent) Credit 3
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3.00 Credits
Students are introduced to the ideas, concepts, uses, and general principles of interactive media on the computer. Several forms of logic and how they can be used in this design process are explored. Included are several projects to develop the students' understanding of software, logic, and aesthetic considerations in this fi eld. Students are expected to complete assigned readings and projects. (Completion of sophomore graphic design core or permission of instructor) Credit 3
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3.00 Credits
Advanced creative problem-solving experiences relating to visual communication imagery in the form of a self-designed project. This is based on a strong emphasis of formal design values and their utilization for the communication of ideas and information. The faculty mentor will review the project, and modifi cations may be made based on consultation with the student. The project may be thought of as a senior thesis project. (Completion of junior graphic design core) Credit 3
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3.00 Credits
Explores the role of the graphic designer in developing an appropriate communicative editorial design. Students interpret and develop concepts for the author's text and point of view for each assigned editorial article. Content includes the relationship and use of typography, imagery, and layout for editorial impact. Some sections of this course will work with the Editorial Photo class on assigned projects to experience the working relationship between the photographer and the designer, particularly in regard to editorial design. (Completion of junior graphic design core or permission of instructor) Credit 3
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3.00 Credits
Gives the graphic design senior professional experience developing and creating visual communications for nonprofi t organizations. Through various community service agencies and in cooperation with the United Way Internship Program, students create design projects requiring skill and the ability to develop concepts through production, with emphasis on message content in relation to its audience. With guidance from the instructor, and by closely working with the organizations, students understand and experience clientdesigner relationships, budget limitations, and time and project management. (Graphic design senior or permission of instructor) Credit 3
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3.00 Credits
This course exposes students to the professional environment through outside job opportunities in graphic design studios, advertising agencies, corporate communications departments and other acceptable organizations. Students will be working under the guidance of art directors, creative directors, senior graphic designers or marketing communication managers and performing creative work that is educational and meaningful for their short-term academic goals as well as their long-range career preparation. (Completion of junior graphic design core) Credit 3
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