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Course Criteria
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3.00 Credits
An introduction to the principles of business management:planning, organizing, staffing, directing, and controlling of businesses. The course combines the traditionalmanagement process approach with contemporary systems and behavioral approaches.
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3.00 Credits
A study of the basic principles and concepts in the marketingprocess, the techniques of market research, and the functionof advertising in business operations, the role it plays in the economy, as well as a consideration of thesociological and ethical aspects of current practices.
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3.00 Credits
Introduces the student to the scope and breadth of the sports industry, and analyzes the management strategies required of a sports business professional. It explores the history of sports management and explains how economic, technological and legal factors have changed the industry from a recreation-based activity to one of the largest revenue-generating sectors in the United States and the world. Prerequisite: BUSN 105 3 credits
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3.00 Credits
Introduces the student to the scope and breadth ofthe sports industry, and analyzes the management strategies required of a sports business professional. Itexplores the history of sports management and explains how economic, technological and legal factors havechanged the industry from a recreation-based activity to one of the largest revenue-generating sectors in theUnited States and the world. Prerequisite: BUSN 105
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3.00 Credits
Application of marketing principles andconcepts in the sports industry. Topics include historical trends and the evolution of sponsorship marketing,current sponsorship programs and trends, media and sponsorship, sales materials development and creation,sponsorship sales strategies and tactics, program servicing and retention strategies, strategies to guide corporatesponsorships, and program measurement and evaluation. Prerequisite: BUSN 106
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3.00 Credits
Application of marketing principles and concepts in the sports industry. Topics include historical trends and the evolution of sponsorship marketing, current sponsorship programs and trends, media and sponsorship, sales materials development and creation, sponsorship sales strategies and tactics, program servicing and retention strategies, strategies to guide corporate sponsorships, and program measurement and evaluation. Prerequisite: BUSN 106 3 credits
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3.00 Credits
Business andeconometric modeling techniques are examined through the use of Windows-based microcomputer spreadsheetconstruction and analysis. Emphasis is placed upon practical application in the business environment. Topicsinclude inventory simulation, capital budgeting, decision analysis, break-even analysis, database managementand record keeping, and single and multiple linear regression analysis. Prerequisite: MATH 102, MATH 120
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3.00 Credits
Introduction to the basic concepts, terminology, and principles of the Americanlegal system. Topics include: civil dispute resolution, constitutional law, administrative law, criminal law,intentional torts, negligence, introduction to contracts, mutual assent, illegal bargains, contract in writing, contractremedies, performance, breach and discharge.
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3.00 Credits
An overview of commercial law with emphasis on the law of contracts, sales,property, partnerships and corporations, commercial paper, secured transactions, bankruptcy and protection ofintellectual property.
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3.00 Credits
A survey of computer information systems andhow they relate to administration and management in the modern business organization. Topics include choosingthe right system for the office environment, site selection and preparation, types of software and theirapplications, integration of hardware and software, networking techniques and theory, centralized versusdecentralized and networked information systems, network topologies, information location and retrieval throughthe Internet and the World Wide Web, message exchanging through e-mail, message privacy techniquesincorporating public key/private key encryption, and emerging trends in information systems. Prerequisite: MATH102, ENGL 120
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