BUSN 106 - PRINCIPLES OF MARKETING

Institution:

University of Mount Saint Vincent

Subject:

Description:

A study of the basic principles and concepts in the marketingprocess, the techniques of market research, and the functionof advertising in business operations, the role it plays in the economy, as well as a consideration of thesociological and ethical aspects of current practices.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mountsaintvincent.edu

Phone Number:

(718) 405-3200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.