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Course Criteria
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3.00 Credits
This course will examine the basic science underlying exercise and its implications on overall health and fitness. The influence of exercise and athletic training on the human body will be studied in the context of a dynamic process. After introducing the basic biochemistry, anatomy and physiology of the bodily systems (metabolic, musculoskeletal, respiratory, cardiovascular and nervous), a study of the effects of various exercise activities on these systems will ensue. The biology behind the structure and function of the bodily systems, the rationale behind many training regimens, and the fallacy behind many myths will be explored. Same course as BIO 148. 4 credits. N
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3.00 Credits
A video course, "Out of the Fiery Furnace" is theintricate story of social development traced through the discovery and exploitation of metals, minerals and energy resources. It examines history and the growth of civilization, illustrating relationships among science, technology and society. The course explores how civilization has been shaped by our adaptation to metals and minerals and how the continuing use of mineral and energy resources may shape our future. Not open to students who have taken NSC 112. 4 credits. N
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4.00 Credits
An overview of the process of mass communication and the mass media. The difference between human communication and mass communication; the elements, functions, impact and effects of mass communication; the profile of broadcasting, film, journalism, advertising and public relations; careers in mass communication. The course includes an online component that involves outside reading and bulletin board discussion. 4 Credits. FT
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4.00 Credits
A study of public communication in context of society and the role of communication in social, economic, political and other arenas. Review of various communication disciplines as an organized body of knowledge and a profession through the examination of techniques, audience evaluation, media and other areas of public communication. Online component will focus on the role of digital and electronic media. 4 credits. WT
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4.00 Credits
An in-depth approach to creating written materials for key media in public communication: print, broadcast, Internet and presentations. Students will develop material for use in advertising, public relations, organizational publications, broadcast, Internet, and presentations in person and online. Course includes a study of copy preparation and information gathering and writing, including structure and style of copy for each medium. Also covered are: audience analysis, developing and researching ideas, and use of various technologies for information presentation. Online element focuses on writing and use of technology. 4 credits. ST
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4.00 Credits
The conflict and convergence of legal and ethical issues related to the practice of mass communication, covering federal and state laws regulating the free expression and the media. Areas include libel, privacy, access, copyright, obscenity, advertising and broadcast regulation; ethical issues and problems related to the media; social responsibility and self-regulation. 4 credits. FT
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4.00 Credits
Study of the role, functions and use of public communication within business and non-profit organizations; the assessment of communication needs in organizations; planning of communication programs and activities; choice and use of different media and evaluation of communication programs. Online component will focus on using technology and virtual team communication. 4 Credits. N
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4.00 Credits
This course will give students an introduction to developing and implementing public relations campaigns; hands-on-experience in designing and producing materials for campaigns; and an emphasis on the use of planning and evaluation techniques. 4 credits. FT
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4.00 Credits
A survey of the field of advertising as an activity of human communication emphasizing the concepts of creation, coordination and control of the advertising function. The course includes an online component that involves researching the websites of competitive products to solve a branding problem. 4 credits. ST
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4.00 Credits
An in-depth study of copy preparation and news reporting and writing for print and online media: basic skills of information gathering and writing for various journalistic formats, news stories, opinion pieces, features, informational and how-to. Structure and style of news stories and news features for publications including newspapers, websites and organizational publications. Online component includes website analysis and development. 4 credits. WT
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