PCM 2115 - Advertising and Integrated Marketing Communications

Institution:

Iona University

Subject:

Description:

A survey of the field of advertising as an activity of human communication emphasizing the concepts of creation, coordination and control of the advertising function. The course includes an online component that involves researching the websites of competitive products to solve a branding problem. 4 credits. ST

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iona.edu

Phone Number:

(914) 633-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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