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MCO 489: Advanced Reporting
3.00 Credits
Iona University
This course emphasizes advanced news gathering skills for the print, online and broadcast media. Students will work on a number of off-campus assignments, on in-depth interviewing, beat reporting, specialized reporting and investigative reporting. Prerequisite: MCO 377 or equivalent. 3 credits. AY
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MCO 489 - Advanced Reporting
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MCO 491,492,493: Independent Research in Mass Communication
3.00 Credits
Iona University
A guided independent study on a topic in mass communication. Regular meetings with the instructor required. A final research paper or project to be submitted at the end of the course. Prerequisite: Senior status and permission of department chair. 1-3 credits. FS
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MCO 491,492,493 - Independent Research in Mass Communication
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MCO 494,499: Special Topics in Mass Communication
3.00 Credits
Iona University
Designed to offer an intensive study opportunity in an area of specialization not covered in great depth by existing courses. Topics such as "Media Management," "Educational Broadcasting," "EditoriWriting," "Women and Film," "Desktop Publishinand "Web Page Design" may be offered. This coursemay be taken a second time for an additional 3 credits. Prerequisite: MCO 200. 3 credits. N
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MCO 494,499 - Special Topics in Mass Communication
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MCO 496: Seminar in Mass Communication
3.00 Credits
Iona University
A synthesis of theoretical knowledge and applied research skills in student's area of specialization in mass communication. It is the culminating experience of the BA program in mass communication. Capstone course. Prerequisite: Majors with senior status. 3 credits. FS
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MCO 496 - Seminar in Mass Communication
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MCO 498: Internship in Mass Communication
3.00 Credits
Iona University
Participation in an off-campus, supervised work experience at a media organization. Regular meetings with the internship coordinator, periodic reports, as well as a final paper relating the work experience to the student's coursework in communication arts required. Prerequisite: Majors with senior status and good academic standing and permission of internship coordinator or department chair. 3 credits. FS
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MCO 498 - Internship in Mass Communication
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MKT 301: Consumer Behavior
3.00 Credits
Iona University
A comprehensive study of the cultural, social, personal and psychological factors that influence consumers' search for and evaluation, purchase, use and disposition of goods and services. Managerial implications for segmentation, positioning, product development and marketing communications will be explored. Prerequisite: BUS 240. 3 credits. NLA. FS
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MKT 301 - Consumer Behavior
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MKT 3010: Consumer Behavior
3.00 Credits
Iona University
A comprehensive study of the cultural, social, personal and psychological factors that influence the consumer's search for, evaluation, purchase, use and disposition of goods and services. Managerial implications for segmentation, positioning, product development and marketing communications will be explored. Not open to those who have taken MKT 301. Prerequisite: BUS 240 or 3040. 4 credits. NLA. SU
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MKT 3010 - Consumer Behavior
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MKT 302: Sales Management
3.00 Credits
Iona University
Study of the analysis, planning, implementation and control of sales-force activities, including sales-force strategy and structure, recruitment, selection, training, compensation and supervision of salespeople. Current developments in the use of computers and relationship marketing will be addressed. Prerequisite: BUS 240. 3 credits. NLA. N
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MKT 302 - Sales Management
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MKT 307: Marketing Communications
3.00 Credits
Iona University
A comprehensive study of the different forms of promotion, including advertising, personal selling, sales promotion, public relations and direct/ interactive marketing. The development and implementation of an Integrated Marketing Communications (IMC) program designed to influence behavior of selected audiences will be examined as part of the overall marketing strategy. Prerequisite: BUS 240. 3 credits. NLA. FS
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MKT 307 - Marketing Communications
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MKT 3070: Marketing Communications
3.00 Credits
Iona University
A comprehensive study of the different forms of promotion, including advertising, personal selling, sales promotion, public relations and direct marketing. Their use in developing and implementing integrated marketing communications programs will be examined as part of the overall marketing strategy. Special attention will be given to current trends and ethical issues. Not open to those who have taken MKT 307. Prerequisite: BUS 240 or BUS 3040. 4 credits. NLA. WT
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MKT 3070 - Marketing Communications
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