MKT 301 - Consumer Behavior

Institution:

Iona University

Subject:

Description:

A comprehensive study of the cultural, social, personal and psychological factors that influence consumers' search for and evaluation, purchase, use and disposition of goods and services. Managerial implications for segmentation, positioning, product development and marketing communications will be explored. Prerequisite: BUS 240. 3 credits. NLA. FS

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iona.edu

Phone Number:

(914) 633-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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