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MCO 311: Organizational Communication
3.00 Credits
Iona University
Study of the role, functions and use of communication within business and non-profit organizations: the assessment of communication needs in organizations; planning of communication programs and activities; choice and use of different media and evaluation of communication programs. Prerequisite: MCO 213. 3 credits. FS
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MCO 311 - Organizational Communication
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MCO 312: Communication Graphics
3.00 Credits
Iona University
The study of the creative use of typography, layout and design in print media, advertising and public relations; basic knowledge of various printing processes and computer graphics. Prerequisite: MCO 200. 3 credits. N
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MCO 312 - Communication Graphics
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MCO 314: Multimedia Communication
3.00 Credits
Iona University
An introduction to the basic concepts and practices of multimedia production, particularly emphasizing computer presentations for business and educational purposes. Students will develop original scripts into full multimedia projects utilizing graphics, animation, sound and video. 3 credits. N
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MCO 314 - Multimedia Communication
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MCO 315: History of Mass Communication
3.00 Credits
Iona University
The course explores the origin and development of mass communication from the invention of writing to the present. The social, economic and political implications of the innovations in technology and the nature of the media will be analyzed. 3 credits. AY
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MCO 315 - History of Mass Communication
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MCO 317: Public Opinion Dynamics
3.00 Credits
Iona University
A study of the formation, nature and role of public opinion in a democratic society; investigation of how persuasion and propaganda effects are achieved via mass communication. 3 credits. N
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MCO 317 - Public Opinion Dynamics
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MCO 320: Direct and Mail Order Advertising
3.00 Credits
Iona University
Study of direct and mail order advertising. Topics include mailing lists, direct mail, copywriting, planning and creation of direct mail packages, telemarketing, research and evaluation techniques. Prerequisite: MCO 210. 3 credits. AY
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MCO 320 - Direct and Mail Order Advertising
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MCO 325: Online Resources for Mass Communication
3.00 Credits
Iona University
This course introduces students to the use of the Internet as a resource and a tool of mass communication. Topics of study include the Internet as an information source, the use of the Internet in different areas of mass communication, and website design, production and aesthetics. Prerequisite: MCO 200. 3 credits. AY
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MCO 325 - Online Resources for Mass Communication
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MCO 326: Race and Gender in Mass Communication
3.00 Credits
Iona University
This course critically examines the role of the media in constructions of race and gender in society. It analyzes race and gender issues related to media representations, media ownership and the media workforce. Same course as SOC 326. 3 credits. AY
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MCO 326 - Race and Gender in Mass Communication
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MCO 327: Television Studio Production
3.00 Credits
Iona University
Techniques of television production from scripting to directing; topics of study include elements of various forms of television writing, production, design, lighting, graphics, program planning and production practices in a workshop setting. Lab hours and special fee required. Prerequisite: MCO 225. 3 credits. FS
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MCO 327 - Television Studio Production
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MCO 330: Broadcast Journalism
3.00 Credits
Iona University
The content, techniques, structure, impact and limitations of electronic journalism; basic script models; the informative interview; news stories with actualities for radio and television; the planning of radio and television newscasts. Prerequisite: MCO 225 or MCO 275. 3 credits. FS
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MCO 330 - Broadcast Journalism
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