MCO 320 - Direct and Mail Order Advertising

Institution:

Iona University

Subject:

Description:

Study of direct and mail order advertising. Topics include mailing lists, direct mail, copywriting, planning and creation of direct mail packages, telemarketing, research and evaluation techniques. Prerequisite: MCO 210. 3 credits. AY

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iona.edu

Phone Number:

(914) 633-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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