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Course Criteria
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3.00 Credits
This course provides a basic understanding of advertising and the advertising industry. Advertising in radio, television, magazines, and newspapers will be studied. An integrated marketing communications approach will also be presented, and various communication efforts will be examined. Offered Fall, Spring. 3.000 Credit Hours 3.000 Lecture hours Levels: Credit Schedule Types: Lecture School of Business College Marketing Department Course Attributes: Restricted (BAD), Restricted (BCC), Career,Tech,Foreign Lang(24HR), Free Elective, Marketing, Marketing (TEL)
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3.00 Credits
Fall, Spring, Summer, DL This course covers the study of doing business on the Internet. Topics include introduction to E-commerce, customer service, product pricing and demographic relationships for attracting customers and marketing products and services.
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3.00 Credits
Fall, Spring, DL A study of personnel policies and activities. Procuring, testing, training, remuneration, union-management relationships, activities and functions of the human resources department covered.
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3.00 Credits
Fall, Spring Students will study the techniques of successful selling. Topics include the location and selection of prospects, the approach, the sales presentation, meeting objectives and closing the sale, as well as an introduction to sales force management. This course will offer a blend of time-proven fundamentals and new practices needed to succeed in today's information economy. This course will provide comprehensive coverage of consultative selling, strategic selling, partnering, and valueadded selling. Sales force automation is also a major theme.
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3.00 Credits
This course provides a broad overview of marketing, management, finance, and economics as these disciplines apply to the successful operation of a small business. Students will focus on the goal of starting up a new business and will provide a business plan as a final project for the course. Offered Fall, Spring. 3.000 Credit Hours 3.000 Lecture hours Levels: Credit Schedule Types: Lecture School of Business College Marketing Department Course Attributes: Restricted (BAD), Broadcast Comm as Advised, Restricted (BCC), Career,Tech,Foreign Lang(24HR), Free Elective, Business (AIT, HIT), Marketing, Bus Communication (TEL)
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3.00 Credits
Fall, Spring, DL This course is designed to prepare the student for good retail planning and decision making. Topics covered include consumer behavior, information systems, store location, operations, service retailing, retail institutions, franchising, and computerization. The course also includes a section on the comparison of "brick and mortar" stores to "click and mortar" stores. An upto- the-minute approach is utilized to best prepare students for the current market economy.
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3.00 Credits
Fall, Spring, Summer, DL In this course, students will learn about managing and planning events. The techniques and practices of event management including setting objectives, program planning, research and targeting, site selection, crowd control, negotiating, budgeting, marketing, and publicity will be covered. Students will also be introduced to the social and cultural aspects of special events.
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3.00 Credits
Fall, Spring, Summer, DL This course is a survey of resorts and tourism. This course focuses on concepts, terminology, demographics, financial significance and trends in tourism and resorts. This course is designed to provide an overview of the tourism industry. The student will be exposed to the various components which comprise tourism.
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3.00 Credits
Fall, Spring, Summer, DL This course provides students with an opportunity to identify, analyze, and resolve ethical issues in business. Students will examine ethical responsibilities from the perspective of executives, business managers, employees, customers, and citizens. Topics include social responsibility, environmental issues, product liability, employee rights and discrimination.
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3.00 - 6.00 Credits
Fall, Spring, Summer, DL Students will participate in an internship at an approved organization in which they will develop and utilize skills necessary in today's workforce. Students also will be required to keep a weekly journal of their workplace experiences and how these experiences relate to their required readings. This internship can only be taken after successful completion of one full-time semester of study or successful completion of 12 credit hours. Subject to department chairperson approval.
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