MKTG 214 - Sales Management

Institution:

Hudson Valley Community College

Subject:

Description:

Fall, Spring Students will study the techniques of successful selling. Topics include the location and selection of prospects, the approach, the sales presentation, meeting objectives and closing the sale, as well as an introduction to sales force management. This course will offer a blend of time-proven fundamentals and new practices needed to succeed in today's information economy. This course will provide comprehensive coverage of consultative selling, strategic selling, partnering, and valueadded selling. Sales force automation is also a major theme.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hvcc.edu

Phone Number:

(518) 629-4822

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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