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BUSI 311: Organization Theory and Practice
3.00 Credits
New Jersey City University
The impact of individuals, groups, and organizational structures on behavior within firms is examined in this course. The primary objective is to apply such knowledge toward improving a firm's effectiveness. Topics include behavior, attitudes and motivation of individuals; politics, conflict and consensus within and among groups; and the structure, design, and development of organizations. Cases are studied within the context of theory. Prerequisite: BUSI 211 Principles of Management
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BUSI 311 - Organization Theory and Practice
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BUSI 312: Human Resource Management
3.00 Credits
New Jersey City University
This course provides an opportunity to study the typical operations of a personnel department, including the determination of personnel requirements, the employment process, discipline and employee relations. Motivation, leadership, and wage and salary administration are also covered. Prerequisite: BUSI 211 Principles of Management
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BUSI 312 - Human Resource Management
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BUSI 315: Real Estate Principles II
3.00 Credits
New Jersey City University
This course is designed for business administration majors seeking in-depth knowledge of real estate and for real estate professionals seeking to enhance their careers.
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BUSI 315 - Real Estate Principles II
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BUSI 321: Ethics,Responsibility,and Global Issues
3.00 Credits
New Jersey City University
This course explores global issues related to business environments with a focus on the personal, professional, corporate and public agencies' ethics and responsible policies and procedures. Using case studies, the role of leadership will be analyzed in a broad sociocultural context. Prerequisite: BUSI 211 Principles of Management
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BUSI 321 - Ethics,Responsibility,and Global Issues
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BUSI 322: Technology in a Global Business Environment
3.00 Credits
New Jersey City University
This course examines the technology applied to the business environment. Topics include computer hardware and software; networks and the Internet; applications for communications, security, environmental protection, customer service, marketing and sales, planning and development; cost-benefit analyses; and future trends. Prerequisite: CS 214 Business Applications on the Microcomputer I
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BUSI 322 - Technology in a Global Business Environment
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BUSI 331: Consumer Behavior
3.00 Credits
New Jersey City University
Consumer behavior from both theoretical and practical standpoints is examined in this course. Topics include: consumerism, the role of the behavioral sciences and legal/social frameworks at the federal and local levels. Prerequisite: BUSI 231 Principles of Marketing
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BUSI 331 - Consumer Behavior
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BUSI 332: Marketing Communications
3.00 Credits
New Jersey City University
The field of promotional marketing communications is introduced in this course. Components include sales promotion, advertising, corporate communication, publicity and public relations, personal selling and direct marketing. Developing the ability to learn how to effectively plan, implement and evaluate integrated promotional messages is the primary learning objective of the course. Prerequisite: BUSI 231 Principles of Marketing
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BUSI 332 - Marketing Communications
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BUSI 333: Direct Response Marketing
3.00 Credits
New Jersey City University
The concepts, strategies and applications involved in direct marketing, including mail order and direct response advertising are examined in this course. Measurability, accountability, lists, data and the integration of direct marketing programs into the total marketing effort and overall organization goals and functions are discussed. Prerequisite BUSI 231 Principles of Marketing
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BUSI 333 - Direct Response Marketing
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BUSI 351: Intermediate Accounting I
3.00 Credits
New Jersey City University
This course provides an analysis of current accounting concepts and the standards underlying reporting income and financial position. Topics include: cash, receivables, inventories, plant assets, depreciation, intangibles, compound interest, present value techniques, long-term investments and pronouncements of official bodies. Prerequisite BUSI 252 Principles of Accounting II
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BUSI 351 - Intermediate Accounting I
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BUSI 352: Intermediate Accounting II
3.00 Credits
New Jersey City University
This course, a continuation of Intermediate Accounting I, provides an in-depth analysis of long-term liabilities and stockholders' equity. Major accounting topics, specifically earnings per share, pensions, leases and income taxes are thoroughly explored. Official accounting pronouncements are introduced throughout the course where applicable. Prerequisite: BUSI 351 Intermediate Accounting I
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BUSI 352 - Intermediate Accounting II
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