BUSI 333 - Direct Response Marketing

Institution:

New Jersey City University

Subject:

Description:

The concepts, strategies and applications involved in direct marketing, including mail order and direct response advertising are examined in this course. Measurability, accountability, lists, data and the integration of direct marketing programs into the total marketing effort and overall organization goals and functions are discussed. Prerequisite BUSI 231 Principles of Marketing

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.njcu.edu

Phone Number:

(201) 200-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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