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BA 3361: Principles of Marketing
3.00 Credits
Kentucky Wesleyan College
A study of the fundamentals of marketing which includes identification of the market, design of the product or service, communication and promotion, pricing and distribution. The relationship of marketing and society will be examined.
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BA 3390: Business Institutions New York City Trip
3.00 Credits
Kentucky Wesleyan College
An intensive travelstudy course, which examines first-hand the foundations of domestic and international business. Areas of study include finance, marketing, communications and organizational structure. In addition, course involves pre-travel seminars and written work. Also includes the opportunity for visits to major museums, New York City theatre and historical landmarks. Junior Standing or Consent of Instructor.
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BA 4100,4200,4300: Contemporary Topics in Business Administration
1.00 - 3.00 Credits
Kentucky Wesleyan College
Prerequisite: Completion of appropriate background courses and/or instructor's permission.
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BA 4304: Business Policies
3.00 Credits
Kentucky Wesleyan College
Investigation of sound business principles and practices. Integration of functional and other policy areas of the firm. Prerequisite: Senior classification in accounting or business administration and BA 3341.
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BA 4342: Managerial Finance
3.00 Credits
Kentucky Wesleyan College
Financial management problems of business firms are studied through case materials and reading. Emphasis is placed on analysis of annual financial reports, capital budgeting and valuation of situations. Presents concepts of comptrollership, its staff relation and impact on organizational structure. Prerequisite: BA 3341.
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BA 4355: Organizational Leadership
3.00 Credits
Kentucky Wesleyan College
The course explores the subject of leadership with a balance between academic understanding and practical organizational applica- tion. In addition, to acknowledge and understand the difference that leadership and effective management can make.
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BA 4358: Business Ethics and Social Responsibility
3.00 Credits
Kentucky Wesleyan College
Ethical issues and problems facing business and society today. The course is intended for business and related majors.
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BA 4362: Marketing Management
3.00 Credits
Kentucky Wesleyan College
A study of the management of marketing activities and of the analysis and solution of marketing research. Prerequisite: BA 3361.
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BA 4363: Marketing Research
3.00 Credits
Kentucky Wesleyan College
The course develops skills in marketing research techniques and creating survey instruments necessary for collecting data in order to make quality marketing decisions.
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BA 4365: Advanced Topics in Marketing
3.00 Credits
Kentucky Wesleyan College
Advanced topics selected by the department or projects selected by the student with approval of the department. Could include independent study and/or internship with approval from the department chair.
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