BA 3361 - Principles of Marketing

Institution:

Kentucky Wesleyan College

Subject:

Description:

A study of the fundamentals of marketing which includes identification of the market, design of the product or service, communication and promotion, pricing and distribution. The relationship of marketing and society will be examined.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.KWC.EDU

Phone Number:

(270) 926-3111

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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