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Course Criteria
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3.00 Credits
Film genre studies examines one film genre in depth throughout a semester. This course emphasizes treatment of genre, technical aspects, and cultural contexts. An example of one genre that has been taught is Film Noir. Spring alternate years.
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3.00 Credits
This class examines documentary films. Students read film theory and criticism as part of the course and have the opportunity to produce a short documentary. As required.
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3.00 Credits
This is a writing-intensive seminar offering the theories and skills needed to prepare professional speeches, as well as the historical and cultural knowledge needed to understand the role of speechwriting in the modern world. Students will read rhetorical theory, examine historical speeches that either succeeded or failed famously, and write original speeches designed to meet the demands of a variety of situations and contexts. As required.
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3.00 Credits
This class introduces theories of persuasion and attitude change. It builds on models of persuasion from classical rhetoric and contemporary communication theory. It examines persuasion as communicated through speeches, advertising, propaganda, political campaigns, and other areas. Spring alternate years.
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3.00 Credits
This course examines the First Amendment and its protections to five freedoms prized by people in the United States. The course examines the beginnings of the amendment, considers historic struggles related to balancing First Amendment rights, and current contemporary conflicts. As required.
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3.00 Credits
This production-based course examines issues related to reading and writing copy for the web. Students will develop the ability to communicate effectively in a multitude of online and electronic formats, including applications for journalism, advertising public relations, and graphic design. As required.
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3.00 Credits
This class focuses on the increased importance of international media communication, changing media technologies and practices, and the meanings of globalization. Discussing international media will necessarily include political, technological, economic, and cultural dynamics. This course will address these through analyzing multinational media conglomerates, technological innovation and national borders, media regulation, cultural imperialism, immigration/emigration, and cultural hybridity. As required.
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3.00 Credits
This course introduces the students to integrated marketing communications. Corporate image and brand management, buyer behaviors, advertising tools, trade promotions, public relations, personal selling, database marketing, and customer relationship management is addressed. Every other spring.
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3.00 Credits
This class addresses ethical dilemmas found in communication. The class also addresses professional communication concerns in the fields of print and broadcast journalism, marketing communication, public relations, the film and recording industries, photojournalism, and cybercommunication. Students apply professional, philosophical, and theological perspectives to case studies. Senior status or permission of instructor. Every spring and as required.
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3.00 Credits
Students learn essential quantitative and qualitative techniques used in communication research.The course will include such methods as survey, research, content and interaction analysis, ethnographic research, rhetorical criticism, and conversation and discourse analysis. Fall and as required.
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