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Course Criteria
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3.00 Credits
Concerned with the design, development, and analysis of sales organizations, sales department relations, personnel management in the selling field, sales budgets, and cost analysis and their impact on the sales organization, and sales territories and quotas. Includes the role of the sales executive in coordinating and controlling the marketing mix. Considers current issues related to sales organizations. Prerequisite: MKTG301.
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3.00 Credits
Examines planning, organizing, and controlling organizational marketing activities. Studies new products and services and how they are marketed. Includes classification of products and customers, buying procedures, applications of new product development and planning procedures, sales engineering, marketing research, pricing practices, promotion applications, logistics, after sale service, and other topics. Prerequisite: MKTG301.
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3.00 Credits
An introduction to marketing concepts and tools and their applications to nonprofit organizations. Compares and contrasts different aspects of non-business and business marketing. Considers the impact of publics and the environment in developing non-business marketing programs. Prerequisite: MKTG301.
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3.00 Credits
Reviews the marketing decision process with emphasis on recognition and analysis of marketing problems, generation and evaluation of alternative solutions, and development of plans and strategies for implementing chosen solutions. Provides an overview of current issues and developments in marketing. Prerequisites: MGMT601, ECON601, and MGMT610, or their equivalent, and graduate student status or instructor permission.
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3.00 Credits
Review of the literature of buyer behavior with emphasis on central concepts and methods. An advanced treatment of motivations, perceptions, demographics, buyer search for information, models of buyer behavior, consumerism, and public policy is provided. Prerequisite: MKTG430 or MKTG801.
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3.00 Credits
An advanced treatment of the various methods in which a marketing research problem can be addressed. Develops recognition and appreciation of the environmental factors and their impact on marketing information. Focuses on the creative application and critical evaluation of the procedures of marketing information through the use of case method and research projects. Prerequisite: MKTG460 or MKTG801. mathematics 289
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3.00 Credits
Examines the role of marketing in economic development. Covers several contemporary issues in international marketing, including the impact of multi-national corporations on the world economy. Discusses different techniques of entering international markets, the basic elements underlying the development of an international marketing mix, and the forms of organization used in international marketing. Prerequisite: MKTG801.
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1.00 - 3.00 Credits
A graduate seminar exploring contemporary issues in the field of marketing. May be repeated for credit with different topics. Prerequisites: Vary by topic.
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3.00 Credits
Independent study is intended to provide better students an opportunity to study a topic of their choice in marketing under professional supervision. Only students prepared to devote considerable time and effort should undertake an independent study. Students contemplating an independent study should first choose a definite area for investigation within marketing and an instructor to sponsor the work. Prerequisite: Permission of instructor and dean.
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3.00 Credits
Designed to provide marketing students with supervised, practical experiences in applied settings. Prerequisite: Permission.
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