MKTG 820 - International Marketing

Institution:

Governors State University

Subject:

Description:

Examines the role of marketing in economic development. Covers several contemporary issues in international marketing, including the impact of multi-national corporations on the world economy. Discusses different techniques of entering international markets, the basic elements underlying the development of an international marketing mix, and the forms of organization used in international marketing. Prerequisite: MKTG801.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.govst.edu

Phone Number:

(708) 534-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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