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Course Criteria
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3.00 Credits
Provides an in-depth study of several actual public relations cases. Exposes students to a series of imaginary public relations situations that permit students to develop their own solutions and approaches to the problems that have been related in the various scenarios. Prerequisite: MCOM551.
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3.00 Credits
Principles and practices for the broadcast journalist. Translates theory into practical experience by covering stories for radio and television. Laboratory experiences, including electronic news gathering (ENG), are an essential part of the course. Prerequisite: Prior media or journalism course.
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3.00 Credits
Examines historical and contemporary roles of women communicators-reporters, publishers, editors, broadcasters, and filmmakers. Analyzes image of women as expressed in American media, both general and women's media, from 17th century to present.
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3.00 Credits
Provides a comprehensive overview of the advertising and the of the role and principles of advertising in the economic and communication systems. Explores the history, structure, and theory of advertising. Prerequisite: MCOM530 or instructor permission. media communications
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3.00 Credits
Examines the development, structure, content, context, and influences of the broadcast media.
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3.00 Credits
Explores children's television programming and its impact. Evaluates such programming in terms of its production quality, social values, and educational entertainment values. Identifies resources of children's television viewing in relation to development of the child.
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1.00 - 4.00 Credits
Specific media technologies, skills, and issues are considered in a series of workshops using outside resources. Workshops may be repeated for different subjects. Prerequisites: Will vary depending upon specificity of particular workshop.
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3.00 Credits
Emphasizes techniques, strategies, and problems of buying and selling advertising media time, and space. Explores the marketing mix, coordination of advertising with promotions and public relations, and the relationship between the client and agency. Incorporates mass media management issues dealing with organization, ownership, budgeting, research, production, equipment, markets, personnel, legal aspects, buying and selling of properties, business practices, and policies. Prerequisites: MCOM530, MCOM551, and MCOM561.
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3.00 Credits
Discusses cinematography as related to applied camera operation and lighting. The course encompasses the principles of image making process, including still and motion picture photography. Prerequisites: MCOM440 or MCOM535, or permission of the instructor. May be taken concurrently.
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1.00 - 3.00 Credits
A practice-oriented course aimed at developing news processing and production skills. Theories of journalism along with the techniques of layout, design, style, headline writing, copy and photo editing, and dummy preparation for producing factual, concise copies for hard and online vehicles will be incorporated. Students are required to work with the student newspaper. Prerequisite: ENGL301 or equivalent.
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