MCOM 561 - Advertising and Society

Institution:

Governors State University

Subject:

Description:

Provides a comprehensive overview of the advertising and the of the role and principles of advertising in the economic and communication systems. Explores the history, structure, and theory of advertising. Prerequisite: MCOM530 or instructor permission. media communications

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.govst.edu

Phone Number:

(708) 534-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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