|
|
|
|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
3.00 Credits
Probability theory as applied to mathematical models of random events, independent and dependent events, numerical-valued events, mean and variance of a probability law, normal and Poison probability laws, and random variables. Prereq: MATH 335. F
-
3.00 Credits
Basic empirical and theoretical frequency distributions, analysis of variance, elementary sampling theory, hypothesis testing, confidence intervals, statistical inference, correlation, and regression. Prereq: MATH 335 and MATH 438. Sp
-
3.00 Credits
This course is an introduction to regression and time series. Topics related to regression include simple and multiple regression, hypothesis teating, confidence and prediction intervals, model building and disgnostic checking. Topics related to time series include non-seasonal and seasonal time series, autocorrelation, Box-Jenkins models, parameter estimation, diagnostic checking and forecasting. Prereq: MATH 438 or consent of instructor.
-
3.00 Credits
An examination of the historical development of the main concepts, techniques, and areas of mathematics along with the originating cultures and key personalities. The course may be taken during the professional semester. Prereq: 12 hours of mathematics courses in the major or consent of the instructor. Sp
-
1.00 - 3.00 Credits
By consent of instructor and approval of the chair of the mathematics department. F, Sp
-
3.00 Credits
An introductory course designed to apply the marketing process to the specific interests of associate degree candidates and non-business majors. Emphasis upon retailing, personal selling, advertising, and marketing strategy. (Not open to College of Business majors in baccalaureate programs.) Prereq: PSY 201 and sophomore standing. F, Sp
-
3.00 Credits
A general survey of the entire field of marketing. Attention is given to the management of the marketing efforts of the individual firm. Emphasis is on the role of the marketing environment, understanding markets and customers, and decision-making regarding products, pricing, distribution, and promotion. Prereq: ACCT 201 and ACCT 202*, ECON 208 and ECON 209*, PSY 201, and junior standing. (Courses marked * may be taken concurrently with MKTG 305.) F, Sp, Su
-
3.00 Credits
Emphasis is placed on the role of services in today’s economy. The differences in marketing goods and the marketing of services is stressed. Strategy development for a wide variety of services including financial, medical, and entertainment is highlighted. Prereq: MKTG 201 or MKTG 305. F
-
3.00 Credits
An interdisciplinary approach to the analysis and interpretation of consumer buying habits and motives, and the resultant purchase of goods and services. The purchaser’s psychological, economic, and sociocultural actions and reactions are stressed. Prereq: MKTG 201 or MKTG 305. Sp
-
3.00 Credits
An examination of the promotional techniques available to marketing management. Emphasis is given to market analysis and to the communication process providing the means by which products can be effectively promoted. The specific tools of personal selling, advertising, sales promotion, and publicity are examined as components of overall marketing strategy. Prereq: MKTG 201 or MKTG 305. F
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2024 AcademyOne, Inc.
|
|
|