MKTG 332 - Consumer Behavior

Institution:

University of Southern Indiana

Subject:

Marketing

Description:

An interdisciplinary approach to the analysis and interpretation of consumer buying habits and motives, and the resultant purchase of goods and services. The purchaser’s psychological, economic, and sociocultural actions and reactions are stressed. Prereq: MKTG 201 or MKTG 305. Sp

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2006 - 09/01/2007 

Institution Website:

www.usi.edu

Phone Number:

(812) 464-8600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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