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Course Criteria
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3.00 Credits
A rotating seminar that addresses various topics essential to the public relations practitioner. May be taken only once. Prereq: PRL 261 and junior standing.
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3.00 Credits
Using research techniques to identify problems and/or public relations opportunities, to monitor implementation of communications programs, and to evaluate those programs; using a planning process to develop public relations objectives, strategies, and tactics designed to meet client/employer needs. Students will work together in groups to develop a detailed public relations campaign plan for clients. Prereq: junior standing and PRL 261 or consent of instructor. F
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3.00 Credits
An applied writing course that focuses on strategically planning and preparing goal-oriented messages, and the selection of appropriate delivery techniques to communicate with an organization’s target publics. Prereq: PRL 362 or consent of instructor. F, Sp
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1.00 - 3.00 Credits
This course is designed to provide an opportunity for upper division communications majors and minors to research subject areas in the field of public relations. A maximum of six hours may be taken; only three may be taken in any one semester. Prereq: 21 credit hours in Communications, upperdivision status, and written consent of instructor. Students who wish to take independent study courses in the public relations curriculum should be aware of the following points: 1) Only six hours of independent study may apply toward a major in Communications. 2) No more than three hours of Public Relations 400 may be directed by the same instructor. 3) Students wishing to enroll in independent study courses must receive written permission from their instructors prior to registration. F, Sp, Su
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3.00 Credits
Approaching organizations’ communications issues through the integration of advertising, marketing, and public relations strategies and techniques. Cross listed with ADV 441 and MKTG 461; may be taken only once as one of these courses. Prereq: senior standing and PRL 261 or ADV 241, and MKTG 201 or 305. Sp
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3.00 Credits
A capstone course involving case studies and problems regarding the principles and application of effective two-way communications in a variety of situations affecting the practice of public relations. Prereq: junior standing and PRL 261. F, Sp
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3.00 Credits
This course explores principles of institutional advancement (public relations) and development (fund-raising). Topics covered include marketing, public relations, publications, alumni relations, annual appeal, planned giving, corporate and foundation relations, major gifts, and capital campaigns. The course examines ethical issues involved in all aspects of institutional advancement. This course focuses on institutional advancement in modern universities and non-profit institutions, providing students with a foundation in the institutional advancement field. Pre req: Prl 261 and one course from: Adv 342, CMST 317, JRN 384, or PPRL 362 or consent of instructor.
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3.00 Credits
A study of the nature of public opinion and its influences on government, the role of mass media, polltaking, propaganda techniques, relationship to voting habits, and a detailed examination of techniques developed and used by the press in influencing public opinion. Prereq: junior standing.
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3.00 Credits
Development of strategic plans and execution of communications for events that have the potential to generate negative news coverage of unfavorable public opinion of an organization. Prereq: junior standing.
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3.00 Credits
Offers students job experience in public relations through a minimum of 150 hours of supervised professional work. Prereq: departmental approval. F, Sp, Su
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