PRL 367 - Public Relations Campaigns

Institution:

University of Southern Indiana

Subject:

Public Relations

Description:

Using research techniques to identify problems and/or public relations opportunities, to monitor implementation of communications programs, and to evaluate those programs; using a planning process to develop public relations objectives, strategies, and tactics designed to meet client/employer needs. Students will work together in groups to develop a detailed public relations campaign plan for clients. Prereq: junior standing and PRL 261 or consent of instructor. F

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usi.edu

Phone Number:

(812) 464-8600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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