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Course Criteria
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3.00 Credits
An advanced study of the practices and policies of sales and marketing management in major business firms. The course includes the study of markets, market trends, sales organization, sales planning and forecasting, sales promotion, advertising, and consumer relations. Prerequisite: A minimum of 9 hours in previous marketing course work or consent. Offered spring, even-numbered years.
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3.00 Credits
A study of the research methods and techniques applicable to problem solving in marketing. Topics include the planning and execution of market research projects, primary and secondary data collection, use of statistical methods, questionnaire design, interview methods, sampling tabulation, and report writing. Prerequisite: MKT 330, MAT 229, or consent. Offered fall, odd-numbered years.
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1.00 - 3.00 Credits
A senior-level course designed to address, in an in-depth manner, a marketing topic of special and/or current interest. Offered on demand.
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3.00 Credits
In-depth analysis and presentation of selected topics in marketing that will broaden the student's knowledge of the topic analyzed and enhances the student's understanding of marketing. Topic selection, method of analysis, and mode of presentation is to be determined in collaboration with a supervising faculty member. Prerequisite: Junior standing, 2.75 GPA, and approval of the school chair. Offered on demand.
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1.00 - 3.00 Credits
A senior-level course that serves to integrate and apply knowledge acquired in the required component of the course work in the program. Offered on demand.
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0.00 Credits
Students are required to attend a select number of concerts and performances each semester, both on campus and in the community. Required for students pursuing a minor or an area concentration in music. Offered every semester.
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1.00 Credits
An introductory course in piano for beginners that emphasizes basic musical concepts of rhythm, notation and keyboard theory. Develop skills of musical expression through performance of solo and ensemble piano music. Meets for one hour each week. Class size is limited to four students. Offered fall and spring.
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1.00 Credits
Prerequisite: MUS 103 or permission from instructor. Meets for one hour each week. Class size is limited to four students. Offered fall and spring.
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1.00 Credits
The Choral Union is a community choir open to all students, faculty, staff, and community members. The group rehearses regularly for two hours per week, and it performs concerts on campus and for local churches and functions. The Choral Union performs a wide variety of a cappella choral music including hymns, spirituals, and contemporary choral works. No audition is required to join, but singing experience is preferred.
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4.00 Credits
A maximum of four hours credit toward a degree may be earned in each ensemble, but students may participate in any or all of the ensembles each semester, subject to the approval of the director.
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