MKT 432 - Marketing Research

Institution:

Ohio Valley University

Subject:

Description:

A study of the research methods and techniques applicable to problem solving in marketing. Topics include the planning and execution of market research projects, primary and secondary data collection, use of statistical methods, questionnaire design, interview methods, sampling tabulation, and report writing. Prerequisite: MKT 330, MAT 229, or consent. Offered fall, odd-numbered years.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ovu.edu

Phone Number:

(304) 865-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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