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Course Criteria
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3.00 Credits
Prereq: 302. Provides study of special topics in management and their application to the business environment. Refer to the current schedule of classes for announcements of topics.
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1.00 - 6.00 Credits
Prereq: perm of mentor. Supervised internship in a business firm or agency to gain practical experience. All.
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3.00 Credits
Prereq: 302. Covers all aspects of project management including the selection, planning, design, budgeting, financing, and implementation of a variety of project types. Special attention is given to the challenge of obtaining the appropriate support and resources in a business organization necessary to ensure project success. Sp; ISP.
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3.00 Credits
Prereq: 302, 304. Focuses on developing leaders for challenges of managing individuals, groups, and teams in organizations. Provides a basic understanding of the nature of leadership in organizations from both theoretical and practical perspectives. Topics include coaching and mentoring skills, communication skills, and building creative teams and collaborative communities. Sp; ISP.
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3.00 Credits
Prereq: 95 hrs, all other business core. Provides an integrative experience that deals with formulating and implementing strategic policy from the context of an organization and industry. Emphasizes integration of organizational activities and inclusion of perspectives from accounting, finance, human resources, management, and marketing. Makes use of computer simulations and case analysis to develop skills in decision making, collaboration, and formal presentation. F, Sp; ISP.
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3.00 Credits
Principles of retail management. Topics include buying, selling, promotion, personnel management, and consumer buying behavior as facets of retail store operation. F; ISP, ISW.
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3.00 Credits
Prereq: ENGL 102. Theories, principles, and concepts of marketing management, with special emphasis on the marketing mix: product, price, place, and promotion. F, Sp; ISP, ISW.
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3.00 Credits
Study of the techniques, structure, and function of salesmanship in society, both retail and contact. Emphasizes the dynamics involved in personal salesmanship. ISP, ISW only.
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3.00 Credits
Prereq: 306. Explores the field of advertising. Includes distribution in the American economy, marketing and the consumer, place and function of sales promotion and advertising, mechanics of attracting attention and creating interest, use of various types of media, and procedures for sales promotion campaigns. Sp; ISP, ISW.
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3.00 Credits
Prereq: 306. Explores characteristics of the factors that influence what we buy and consume. An analysis of the actions and decision processes of individuals and organizations involved in the process of consuming and disposing of products and services. A look at the study of consumer functions in decision making, attitude formation and change, perception, and learning. Sp; ISP.
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