MKTG 340 - Consumer Behavior

Institution:

Mountain State University

Subject:

Description:

Prereq: 306. Explores characteristics of the factors that influence what we buy and consume. An analysis of the actions and decision processes of individuals and organizations involved in the process of consuming and disposing of products and services. A look at the study of consumer functions in decision making, attitude formation and change, perception, and learning. Sp; ISP.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mountainstate.edu

Phone Number:

(304) 253-7351

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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