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Course Criteria
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3.00 Credits
Presents principles, methods, and problems involved in the marketing of goods, services, and ideas to consumers and organizational buyers. Discusses present-day problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of the marketing mix and market research, plus legal, social, ethical, and international considerations in marketing. Lecture 3 hours per week.
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3.00 Credits
Presents fundamental aspects of personal selling, sales, and selling methods. Emphasizes professional sales techniques and ethics. Examines organization necessary for a well-coordinated sales effort, including the training of sales personnel for maximum efficiency in selling and organization of the sales division within the business enterprise. Introduces sales management in planning, organizing, directing, and controlling the total sales effort. This course is only offered in the fall semester. Lecture 3 hours per week.
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3.00 Credits
Presents an overview of promotion activities including advertising, visual merchandising, publicity and sales promotion. Focuses on coordinating these activities into an effective campaign to promote sales for a particular product, business, institution or industry. Emphasizes budgets, selecting media, and analyzing the effectiveness of the campaign. Lecture 3 hours per week. Students are strongly encouraged to complete MKT 100 prior to enrolling in this course.
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3.00 Credits
Introduces the marketing research process to include methodology, data collection, sampling, and analysis. Focuses on planning basic research studies and applying the findings to marketing decisions. This course is only offered in the fall semester. Lecture 3 hours per week. Students are strongly encouraged to complete MKT 100 and MKT 228 prior to enrolling in this course.
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3.00 Credits
Examines the role of the multinational firm, as well as the environments in which they operate. Covers such factors as exchange rates, government foreign trade policy, and social- cultural factors. Compares international and domestic marketing strategies. This course is only offered in the spring semester. Lecture 3 hours per week. Students are strongly encouraged to complete MKT 100 prior to enrolling in this course.
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3.00 Credits
Studies the culture and demographics of the Internet, online business strategies, and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels over the Internet, and the execution of marketing strategy in computer-mediated environments. Presents case histories of successful Web applications. This course is only offered in the fall semester. Lecture 3 hours per week.
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3.00 Credits
Serves as a capstone course for marketing majors. Provides an integrated perspective of current issues and practices in marketing. Explores contemporary issues and practices in a highly participatory classroom environment. This course is only offered in the spring semester. Lecture 3 hours per week. Students are strongly encouraged to complete MKT 100, MKT 110, MKT 228, MKT 229, MKT 275 and MKT 282 prior to enrolling in this course.
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1.00 - 5.00 Credits
On-the-job training in selected business, industrial or service firms coordinated by the college. Credit/Practice ratio maximum 1:5 hours. May be repeated for credit. Variable hours.
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1.00 - 5.00 Credits
On-the-job training for pay in approved business, industrial, and service firms coordinated by the Business and Technologies division chair. Is applicable to all occupational-technical curricula at the discretion of the college. Credit/work ratio not to exceed 1:5 hours. May be repeated for credit. Variable hours.
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3.00 Credits
Designed to bridge the gap between a weak mathematical foundation and the knowledge necessary for the study of mathematics courses in technical, professional, and transfer programs. Topics may include arithmetic, algebra, geometry, and trigonometry. Credits not applicable to graduation. Limited to prospective nursing students. Variable hours per week.
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