MKT 229 - Marketing Research

Institution:

New River Community College

Subject:

Description:

Introduces the marketing research process to include methodology, data collection, sampling, and analysis. Focuses on planning basic research studies and applying the findings to marketing decisions. This course is only offered in the fall semester. Lecture 3 hours per week. Students are strongly encouraged to complete MKT 100 and MKT 228 prior to enrolling in this course.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nr.edu

Phone Number:

(540) 674-3600

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.