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MKT 132: Advertising and Promotions
4.00 Credits
Pittsburgh Technical College (formerly Pittsburgh Technical Institute) - Closed
This course is a continuation of MKT131 - Advertising and Promotions 1. This course will focus on the creative functions of advertising. Students prepare rough layouts and write copy for various types of ads in specified media. Prerequisite: MKT131.
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MKT 200: Professional Selling
4.00 Credits
Pittsburgh Technical College (formerly Pittsburgh Technical Institute) - Closed
This course provides students with an understanding of the principles and techniques necessary to sell a product, service, or idea. Students develop sales presentations and use role playing to present them to the class.
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MKT 201: Professional Selling
4.00 Credits
Pittsburgh Technical College (formerly Pittsburgh Technical Institute) - Closed
This course provides students with an understanding of the principles and techniques necessary to sell a product, service, or idea. Students develop sales strategies including researching and selecting a sales presentation method, reviewing steps to secure a sales call, developing a sales presentation, and closing a sale. Students will do a comprehensive sales presentation as part of this course.
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MKT 205: Principles of Marketing
4.00 Credits
Pittsburgh Technical College (formerly Pittsburgh Technical Institute) - Closed
This course features an introduction to the marketing environment, marketing research, and the role of marketing in organizations today. Topics include the role of marketing, strategic planning, consumer behavior, product decisions, distribution and supply chain decisions, pricing strategies, and promotional strategies. Students analyze marketing concepts and apply strategies in the movement of products from the business to the consumer.
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MKT 210: E-Commerce and Internet Sales
4.00 Credits
Pittsburgh Technical College (formerly Pittsburgh Technical Institute) - Closed
This course focuses on E-Business service in relation to the Internet. Topics include the influence of E-Commerce, identifying E-Business resources, managing project implementation, developing product Internet/Extranet launches, marketing E-Business services, and disintermediation.
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MKT 230: Buying Procedures
4.00 Credits
Pittsburgh Technical College (formerly Pittsburgh Technical Institute) - Closed
This is a comprehensive overview of retail buying and a study of the detailed activities involved in the buying cycle. The course includes identifying what and where to buy, selecting and pricing merchandise, writing purchase orders, and developing vendor relations. Prerequisite: BUS110.
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MKT 240: Business and Sales Presentations
4.00 Credits
Pittsburgh Technical College (formerly Pittsburgh Technical Institute) - Closed
During this course, students concentrate on the formal mechanisms necessary to prepare sales presentations including identifying the intended purpose, results, and audience of the presentation. Students plan their own classroom presentations using appropriate visual aids and multimedia. Prerequisites: MKT200 and GEE150.
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MMA 112: Multimedia Design
4.00 Credits
Pittsburgh Technical College (formerly Pittsburgh Technical Institute) - Closed
This course focuses on the fundamentals of the visual design elements of line, shape, and color, with the emphasis on creative thinking, time, audio and problem solving using various electronic techniques and methods.
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MMA 112 - Multimedia Design
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MMA 113: Introduction to Multimedia
4.00 Credits
Pittsburgh Technical College (formerly Pittsburgh Technical Institute) - Closed
This course is designed to provide the student with an overview and exposure to the basic multimedia concepts and software. Students examine introductory theories and concepts of four tracks in multimedia: Web, Interactive, Video, and 3D. Preproduction of all multimedia elements are stressed throughout the class.
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MMA 130: Audio/Video Editing
4.00 Credits
Pittsburgh Technical College (formerly Pittsburgh Technical Institute) - Closed
Students learn the theory and processes of audio/video editing using non-linear editing software on the desktop. Exercises in production and post-production techniques are applied for various delivery media. Students produce and edit a series of short videos for video, disk, and Internet applications.
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